BORN X RAISED: NFL
Born x Raised’s “Loyal 2 The Soil” collaboration with the NFL is a elevated collection of team-specific streetwear clothing. Featuring all 32 teams, Born x Raised combines their Americana and Chicano design influence to revamp the landscape of football apparel. With a spread of celebrities and former NFL players, we supported Born x Raised Loyal 2 The Soil digital campaign by leading and conducting their Seattle Seahawk line of apparel with Seattle legend- Jermaine Kearse. Shared via Instagram on the official Born x Raised account.
Link: https://www.instagram.com/p/Dd7CRkLjxbd/?utm_source=ig_web_copy_link&srtk=MzRlODBiNWFlZA==
Role(s): photography
Credit:
Creative Director / Alex Erdman
Talent / Jermaine Kearse
Client
Born x Raised
Honoring Born x Raised street roots, we used a collection of digital, film, and polaroid photography to provide a raw and nostalgic feel. Shot in Tacoma, Washington to align with Jermaine’s hometown and Born x Raised values centered around origin.
Supplementary VHS video content to support this campaigns visual direction.