PUMA: SCOOT ZERO III
The Trailblazer community has waited since early September for the fan-favorite, Scoot Henderson, to return to the court. In anticipation for Scoot’s comeback, we created a minute long video for the Teal Puma Scoot Zero 3’s. This video follows Scoot as he reminisces on the tension centered around his absence. Through a series of self-reflection, Scoot searches the city and finally finds the answer he’s been looking for.
Role(s): graphic design, photography, digicam, production assistant
Credit:
Director & Editor / Tucker Hamilton
DP / Matt Leonetti
Gaffer & Grip / Garrett Baker, Austin Baker
VFX / Austin Baker
Drone / Alex Emberlin
HMUA / Kendahl Roberts
Stylist / Mix of Luxe
Props & Set Design / Julien Garnier
Producer / Scott Owen
Talent / Scoot Henderson
Client
Puma Hoops
Exclusive lookbook I designed to showcase special behind the scenes moments, graphics, and product close-ups. The lookbook contrasts different ranges of composition, content, and vibrant colors to construct a unique and polished perspective of the shoot.
Here are all the supplementary graphics I designed for the shoot. These graphics include a mix of design styles such as postmodernism and contemporary design. The final product contains new logo iterations, texture stacks, scans, and more with the usage of photos and keyframes from the video.
After each sequence, I had the opportunity to photograph Scoot and the production team while we switched locations. These photos heavily consist of product spotlight photos and BTS moments.