SCHNEIDER ELECTRIC
*SPEC PROJECT*
Many people are unaware that their homes are wasting electricity due to vampire appliances. Schneider’s in-home, energy management system allows individuals to regulate and have complete control of their home’s electricity usage. This campaign utilizes anthropomorphic graphic design to personify ordinary appliances that could be draining electricity in your home. Furthermore, we emphasized this fear of wasted energy through grunge aesthetics and vampire-related motifs.
Role(s): art direction, graphic design, copy
Credits:
Art direction / Gillian Blaufus
Copy / Abby Demare
Client
Schneider Electric
Our team created three executions that aim to evoke a fear of wasting energy. To communicate this, the following visuals raise awareness towards vampire devices by personifying common household appliances with vampire-like features. Our tagline, “ABSOLUTE CONTROL” is a promise to the user that they can protect their homes from excessive energy use with the help of Schneider Electric’s energy management system.