Rsr tour: a tribe called roadster
Rest Stop Roadster is a car collective that pays homage to the infamous Miata roadster. Their second North American tour, A Tribe Called Roadster, spreads throughout the U.S. as well as parts of Canada. Our goal was to curate a collection of designs that explore the intersection between the Miata community and 90’s street style. We designed exclusive invitations, event posters, and merchandise graphics.
Roles: art direction, design, creative direction
Client
Road Stop Roadster
Year
06/01/2025
Logo design based off of the hip-hop group, A Tribe Called Quest, known for their heavy impact on street style.
Personal invitations sent to Anaheim attendees (left). These were sent out digitally and then physically mailed as a teaser before promo week. The main flyer (right) was posted on Instagram to be shared around via story. Both of these designs are inspired by event flyers and posters seen in the street.
Individual flyers made for each city including the meet location, date, time, as well as the sponsored venue.
Merchandise collection layout based off of 90’s magazine catalogs! Posted via Instagram as a seamless carousel. T-shirts, crewnecks, hoodies, tote bags and trucker hats. Apparel and gear utilize previous RSR designs as well as the new ATCR design.
A Tribe Called Roadster raffle giveaway including a limited edition jigsaw puzzle, RSR coffee mug, keychains, and tote bags.
