Schneider Electric
*SPEC PROJ*
Many people are unaware that their homes are wasting electricity due to vampire appliances. Schneider’s in-home, energy management system allows individuals to regulate and have complete control of their home’s electricity usage.
Role(s): art direction, graphic design, copy
Credits
Art direction/ Gillian Blaufus
Copy/ Abby Demare
Client
Schneider Electric
Year
10/11/2023
Our team created three executions that aim to evoke a fear of wasting energy. To communicate this, the following visuals raise awareness towards vampire devices by personifying common household appliances with vampire-like features. Our tagline, “ABSOLUTE CONTROL” is a promise to the user that they can protect their homes from excessive energy use with the help of Schneider Electric’s energy management system.